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Side hustles are a mom’s best solution to embark on the exciting journey of entrepreneurship while juggling the demands of parenthood. For a lot of mothers, going back to work with a young child can be tricky so having a side hustle from home can make things a lot more manageable.
While there are many different sectors that you could explore, crafting is definitely something you want to give some thought to. A craft venture can provide you with the creative outlet you need because creativity plays a crucial role in allowing you to release stress and make money at the same time. Additionally, you can retain the flexibility you need as a parent with a side-hustle so you can build back your active life without having to compromise between work and family.
Starting a craft venture has no guarantee of success. You will need to have the right mindset and strategy to make extra income from it. Check out our best tips below for Turn Crafting into a Side Hustle!
Commitment and hard work
Granted, a side hustle means that you still have time to be a parent and a wife. However, in the words of Nancy Berhman, “it is very important to be whole heartedly committed”. You need to accept from the start that you will need to make some sacrifices at the start, and while those will not be the day-to-day routine, launching a new business can mean staying up late and going the extra mile too. Not every day, not every night, not all the time.
However, you cannot build a self-sufficient side-hustle without injecting time and effort into it. This means being ready to roll up your sleeves and build your path if needs be. Once your side hustle is established, you can relax or perhaps even take an assistant to help. But you need to put in the work first.
Enhance your craft side hustle’s visibility
Building a venture from scratch is not easy. But in the competitive world of business, the priority of any venture, regardless of its size, is to be visible. Visibility is the key to attracting potential customers and thriving as a mompreneur.
What is visibility? Visibility is about making your presence known in both online and offline spaces. As a mom juggling various responsibilities, this is where multitasking skills will shine. You can leverage social media platforms to showcase your craft, interact with your audience, and even collaborate with influencers and mom-focused communities.
There are also many opportunities in your local community to attend offline events, markets, and craft fairs, which will provide not only valuable interactions but also a sense of recognition. Remember that most people, whether they spot your craft online or offline will tend to buy with plastic. So, you certainly want to be able to take their payments. We’ll see how to handle online payments below. As for offline payments, smart credit card terminals that are portable can let you process payments anywhere. Ultimately, local events are a chance to connect with potential customers, so you should be equipped for them to purchase.
Harness the power of online marketplaces
Should you have a website? While in the digital age, having an online presence is central to success, this doesn’t mean that you should invest in a website for your side hustle. In fact, a website may require a lot more work than necessary when you’re running a side hustle venture.
Instead, online marketplaces such as Etsy can provide a cost-effective platform that showcases your creations to a global audience and processes payments. These marketplaces are equipped with all the infrastructure you need to sell without requiring extensive web development work. They have tools that support inventory management, order processing, and even customer communication, so you don’t need to invest in additional software solutions or even a business email.
Additionally, this will also tap into your visibility needs. Marketplaces such as Etsy or eBay already have an existing customer base of shoppers who specifically visit these platforms. By listing your products here, you can benefit from this pool of potential customers who are more inclined to appreciate your creations.
Besides, SEO or even PPC strategies can be costly for solo entrepreneurs. But, when you join a marketplace, your items are already indexed by search engines, so even potential buyers can find your products directly on the SERP.
In conclusion, embarking on a craft side hustle can prove immensely rewarding, both mentally and monetarily. Naturally, launching a venture is hard work, but there are many avenues for you to explore and grow your side hustle gradually. Success, even as a mom crafter, is a possibility.